“Gabu Gabu!” Has been developed as a brand that supports high school boys while adding playful flavors to the lineup. In 2021, we will collaborate with “Monster Strike,” which is popular among young people including students, to develop communication that links SNS, games, and over-the-counter sales promotion. In April, a live stream of the official Monster Strike YouTube channel was held to determine the flavor of the collaboration products to be released this time, the “Gabu Gabu! Flavor Showdown”. Many users participated, and as a result of the confrontation, the “Lucifer” team won. “Gabu Drinking Monster Strike Grape Soda”, which will be released in October to commemorate the 8th anniversary of Monster Strike, is a carbonated drink with a refreshing taste of grapes. By arranging a large character on the front of the package, we appealed that it was a collaboration product in an easy-to-understand manner. In addition, it is a limited design that you can enjoy two types of “Lucifer” on the front and back. At the time of launch, we will also develop a campaign by Twitter. Detailed information will be posted on Monster Strike official Twitter and Gabu Gabu! Official Twitter in the future. “Gabu Gabu!” Aims to be a one-of-a-kind brand while providing the fun of Gabu Gabu!
What is “Monster Strike”?